Eugene Harris
Co-Founder & CEO
Vision, strategy, and the market relationships that drive NILmetrics forward.
About NILmetrics
Bringing structure to the business of college athletics.
NIL changed everything. Without standardized data, athletes are undervalued, brands overpay, and collectives operate blind. We're building the infrastructure the industry has been missing.
10K+
D1 basketball athletes scored
32
Conferences continuously tracked
Daily
Score recalculation cadence
Beta
Currently in closed beta with select partners
The NIL market deserves the same rigor as public equities. Transparent, standardized, and data-driven. NILmetrics establishes the standardized valuation system for NIL.
Our Story
From a spreadsheet to the industry standard.
2021
The NIL era begins
Following the NCAA's July 2021 policy change, the market expanded overnight — without a standardized way to measure value. Valuations were opaque, and institutional-grade data did not exist.
2022–2024
Market growth, no standard
As NIL activity accelerated, valuations remained inconsistent and fragmented. Decisions were driven by limited data, with no unified framework for benchmarking athlete value.
2025
NILmetrics is built
NILmetrics was developed to bring structure, transparency, and standardized valuation to the NIL market — combining performance data, social metrics, and market comparables into a single system.
The Team
Built by operators, not analysts.
Jason Flatford
Co-Founder & CTO
Engineering the real-time data infrastructure behind every NILmetrics Score.
What We Believe
Principles that drive the product.
01
Data over opinion
Every valuation is grounded in verifiable inputs — performance, engagement, and market outcomes. Not sentiment.
02
Transparency improves evaluation
Clear, consistent data improves how athlete value is evaluated and compared.
03
Standardization enables trust
Consistent frameworks reduce friction and create a common language for evaluating athlete value.
04
Speed is a feature
The market moves in real time. Valuation should too.
05
Every sport matters
NIL spans all sports. Coverage must extend beyond the most visible programs.
06
Build for the long term
This is infrastructure — designed to evolve with regulation, revenue models, and market dynamics.
See how NIL value is actually measured
Built for institutions, collectives, and brands making high-stakes NIL decisions.
84
NILmetrics Score™
Projected NIL valuation: $450K – $620K