Athlete Intelligence
Search 50,000+ athletes by audience demographics, engagement rate, brand safety score, sport, conference, and NILmetrics Score.
Brand Partnership Intelligence
Price every partnership at market.
Every NIL partnership is a capital deployment decision. NILmetrics gives brands the standardized rating, audience analytics, and brand safety data to deploy budget against the right athletes — at the right number.
Athlete Match
JC
Jordan Cole
Score94
Reach1.2M
Fit98%
MK
Maya Kim
Score89
Reach840K
Fit92%
DV
Diego Vega
Score85
Reach560K
Fit88%
HT
Hana Tanaka
Score82
Reach410K
Fit94%
Platform Features
Data-driven NIL partnerships.
Audience Analytics
Detailed demographic breakdowns — age, gender, geography, and audience interests across every athlete's social platforms.
Brand Safety Scoring
Evaluate athlete brand risk using sentiment analysis, content screening, and reputation signals — updated continuously.
Fair Market Pricing
Benchmark NIL deal value using comparable athlete partnerships and verified market data. Ensure every partnership is priced correctly.
Campaign Tracking
Measure the performance of NIL partnerships with engagement analytics, impression tracking, and estimated earned media value.
Portfolio Management
Manage all active NIL partnerships in a unified dashboard. Track athlete score changes, content delivery, and campaign milestones.
Use Cases
How brands use NILmetrics.
Discovery
Find athletes your audience actually cares about
Filter by audience age, geography, and interest affinity to identify athletes whose followers match your target customer profile.
Pricing
Price every partnership correctly
The standardized rating for every athlete. Every offer benchmarked against verified comps — no more guessing.
ROI
Prove the value of your NIL spend
Track engagement, earned media value, and conversion metrics across your portfolio. Build the case for expanding your NIL program.
Risk Management
Protect your brand before you commit
Brand safety scores, content analysis, and sentiment tracking help you avoid partnerships that could damage your reputation.
NILmetrics helped us discover athletes with higher engagement than our celebrity partners — at a fraction of the cost.
Make every NIL dollar work harder.
The standardized rating, the audience data, and the deal intelligence behind every great NIL partnership.