The single score that defines athlete NIL value.
A proprietary score built from performance, social influence, and real market data — standardized into one number you can actually use.
Three-Factor Model
What drives the NILmetrics Score.
Performance Index
Weighted 40%
On-field and on-court production across sport-specific metrics, normalized against conference and positional peers.
Social Influence
Weighted 30%
Cross-platform audience reach, engagement quality, and brand alignment potential measured in real time.
Market Value
Weighted 30%
Real deal data, comparable transactions, and projected earning power based on peer valuations and market conditions.
Tier Classification
Athletes are grouped by score into standardized tiers.
Live distribution across 5,941 scored athletes.
Elite
<1%
of athletes
High
7%
of athletes
Rising
32%
of athletes
Mid
53%
of athletes
Base
7%
of athletes
Methodology
Built to be trusted.
01 — Data Sources
Multi-signal ingestion
Scores are built from verified deal data, official athletics statistics, social platform APIs, and proprietary market intelligence — not estimates or crowd-sourced guesses.
02 — Normalization
Conference-adjusted scoring
Raw inputs are normalized by sport, conference, and position to ensure a Big Ten guard and an SEC quarterback are compared against the right baselines.
03 — Update Cadence
Real-time recalculation
Scores update continuously as new data flows in — game results, social activity, and deal announcements trigger instant recalculations, not weekly batch updates.
04 — Validation
Backtested against outcomes
The model is continuously validated against actual deal outcomes and market movements. Score accuracy is tracked and the weighting model evolves with the market.
See the Score in action.
Search any athlete, compare peers, and understand what drives NIL value — all in one platform.