Big 12 Conference
Power 4Women's Basketball · 16 teams · 188 scored athletes
Last updated: July 30, 2026 · refreshed daily
Avg NIL Score
Teams
TCU Horned Frogs
11 scored players
65.0
Avg
West Virginia Mountaineers
11 scored players
63.7
Avg
Oklahoma State Cowgirls
12 scored players
62.4
Avg
Iowa State Cyclones
13 scored players
62.1
Avg
Arizona Wildcats
12 scored players
59.7
Avg
BYU Cougars
12 scored players
59.5
Avg
Texas Tech Lady Raiders
11 scored players
59.5
Avg
Baylor Bears
11 scored players
58.5
Avg
Kansas State Wildcats
12 scored players
57.2
Avg
Utah Utes
12 scored players
56.8
Avg
Kansas Jayhawks
12 scored players
56.3
Avg
Colorado Buffaloes
13 scored players
56.1
Avg
Arizona State Sun Devils
11 scored players
54.3
Avg
UCF Knights
11 scored players
53.6
Avg
Cincinnati Bearcats
12 scored players
52.0
Avg
Houston Cougars
12 scored players
47.9
Avg
Top Athletes
Olivia Miles
G · TCU Horned Frogs
Jordan Harrison
G · West Virginia Mountaineers
Jada Williams
G · Iowa State Cyclones
S'Mya Nichols
G · Kansas Jayhawks
Audi Crooks
C · Iowa State Cyclones
Delaney Gibb
G · BYU Cougars
Jadyn Wooten
G · Oklahoma State Cowgirls
Achol Akot
F · Oklahoma State Cowgirls
Noelani Cornfield
G · Arizona Wildcats
Marta Suarez
F · TCU Horned Frogs
Methodology
The NILmetrics Score is a 0-100 rating that combines on-court performance, market demand signals, social presence, and risk assessment into a single number. Like Elo for chess or KenPom for basketball, it measures a player's relative standing in the college basketball NIL market — not a guaranteed dollar value or future deal price.
Performance weighs recent box-score production. Market reflects program tier, conference visibility, and demand signals. Social captures verified follower scale. Risk Assessment rewards durable availability over a full sample (a higher score means lower risk). We update scores after every Sunday's full sync.
Methodology note: women's basketball calibration is developing as the dataset grows. Treat scores as directional while the sample expands.
Read the full methodology →